Background of the analysis
A customer's decision to buy is not always the same. Different people have different needs and approaches in this process. For example, they differ in how quickly they reach a decision or how detailed information they need.
As a salesperson, you have to be aware of these different needs in order to be able to adapt your sales style to your customers.
Our sales efficiency analysis is based on the principles of William Moulton Marston, the further development of John G. Geier in the 1970s, and the research and studies of Lynette Ryals and Iain Davies (2010-2014). The analysis not only captures how flexibly we adapt our sales behavior, but also what effect our behavior has on the customer. In addition, you will receive individual recommendations for action with which you can increase your sales behavior and improve your sales conversations.